Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.2.6
  • Adult Rating: 4+
  • File Size: 127.13 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 436,345 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 60 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • A+

    By SAT Beer Fan
    I’m a 35 year old guy that wants to keep lookin’ good for my lady. I’ve lost almost 45 lbs with this app. Can’t thank these people enough!!
  • Very useful.

    By TaterX
    I'm having the easiest time ever losing weight using this app. Who knew actually tracking your calories helped so much😝
  • 💕💕

    By 100 light years away
    This app is an amazing app! It’s so simple and straightforward! It has everything needed to lose weight, other than a gym! Lovin it! ❤️❤️
  • Used to be great

    By Cfmdel
    This app used to be my favorite. It was easy to use and helped my to lose 30 pounds by tracking daily. I fell off the wagon and came back to it to lose the weight again, but now I can’t even sync my Fitbit without upgrading to premium. I use to be able to! That was very helpful, I guess I will have to start searching for a new app. I hear My Fitness Pal allows me to sync for free.
  • Work it everyday

    By Bm1(SW/AW)
    The thing I like most about this app is the daily reminders to log in my food. It helps me most by looking at good and bad food days and seeing why did eat bad that day or good another day in long run I have picked up on some of triggers that make me over eat so by knowing them I don’t repeat them as often
  • Super Easy Lemon Pleasy

    By Gnaarly
    The absolute easiest way ever to track intake and calorie burn ... five stars a must!
  • Holds me accountable

    By mom03girls
    Very easy to use. Love the app. The hardest part is estimating the portions when it asks for ounces. But besides that it holds you accountable. Plus, the fact that it alternates your calories when you eat or workout makes it very convenient. I’ve recommended it to many friends and family. Great app.
  • Another upgrade add?

    By .pi55 0ff
    Every time I log on to do something I get a full page upgrade add. That’s not counting third party adds, just upgrade adds. Really people, if I said no the first 30 times, I’m not more likely to to give you money if you keep bothering me about it. Theses other fitness apps out there.
  • Won’t Turn On!

    By thekittywrangler
    Not working since last upgrade 3 days ago. I only get a black/blank screen when I try to open Lose It. I love this app & am a Premium subscriber. PLEASE FIX IT! FIXED: After several days the app just turned itself on again. I did nothing, could do nothing. But now that it’s working again I’m very happy with it and love that I can just take a pic of the bar code to enter what I’ve eaten. Thanks for a wonderful app. Food diaries work, especially when they’re online.
  • Solid weight loss app

    By DD121018
    This is a really great and well structured app that I've used on and off for years. I finally caved and got premium, which I enjoy. Everything is really efficient. And overall I've lost 35 pounds 🤗 It also has a lot of nice features such as challenges (which can be fun) and there's a social interaction component, I don't use it frequently but I do see how It can be beneficial and build a community feeling. My ONLY complaint is the graph for your macros, no matter what I do, it always shows the fat as a larger portion of the graph than it actually is. For example, I'll have 20 grams of fat compared to 120 grams of carbs and 60 grams of protein and it'll show up as 70% of the graph and it DRIVES me insane. Really need a fix on that, otherwise, a fantastic app.